I get paid to think deeply about the intersection of brands and business. My efforts help launch new brands and reinvent or extend existing ones.

I draw on years of experience covering nearly every business category, but I’m especially fond of startups and challenger brands ready to take risks. I’m not interested in just moving the needle. I want to drive foundational changes that have major impacts.

deep thinking + creative

Some of the questions I’ve helped answer in the past: How can Microsoft launch its own search engine? How can Nike Golf integrate mass customization into its product line? How can a tiny, bootstrapped electric vehicle startup attract the attention of investors? How can Xerox get noticed in the crowded personal printer category? How can Invesco increase their retirement account market share? How can Clif Bar more effectively position its granola bar in a very crowded category? How can indie label Checkered Past Records reinforce its dedication to the folk/roots genre? How can Molson Coors spark renewed interest in a forgotten beer? And the question asked repeatedly by advertising and marketing agencies: how can we generate the insights needed to win a client’s business?